Penguin joins forces with the Canadian Ski Patrol for safety awareness
MOUNT ST. LOUIS MOONSTONE – PACE Penguin wants to know – are you sliding safe and having fun? Flanked by members of the Canadian Ski Patrol the PACE Penguin – a loveable children’s safety mascot – was spotted at Mount St. Louis Moonstone today greeting families.
To celebrate National Ski and Snowboard Day the penguin popped up at the resort to bring excitement and alpine safety awareness for novice sliders. Targeted at children ages 3-8 and their families, the PACE Penguin program aims to educate children, parents and fellow skiers/snowboarders in a fun and engaging way.
“Spending time together as a family at your local ski hill is one of the greatest joys of Canadian winters. By educating children, parents and fellow skiers & snowboarders, we are helping families to ski/snowboard safe and have fun.”
- Kerina Williamson, founder PACE Penguin Program
For members of the Canadian Ski Patrol early education is key.
“We want everyone to know the ‘rules of the road’ aka the Alpine Responsibility Code but it is particularly important for young skiers and snowboarders. By encouraging good sliding habits early, we can help spark a shared love of snow sports.”
- Bruce Robinson, President and CEO Canadian Ski Patrol
Thanks to the generous support of Mount St. Louis Moonstone, Konica Minolta Canada and the Canadian Ski Council visitors were greeted by the friendly 6-foot penguin and patrollers with 500 free alpine safety tip colouring books. Guests who visited the pop-up were also entered into a contest to win 1 of 5 plush penguins of their very own.
- The PACE Penguin Children’s Ski Safety Program was developed by Kerina Williamson, an avid skier and mother of twins in response to opportunities she saw in the industry.
- While injuries are rare, four key preventable factors have been identified as responsible for most downhill injuries sustained by children: deficient binding adjustment, lower skill level, inappropriate equipment and lack of formal education.
- The PACE Penguin seeks to educate children, teach parents and raise awareness in fellow skiers/snowboarders addressing all 4 preventable risk factors.
- Program includes a child version of the Alpine Responsibility Code, parent tips and tricks, lost child ID card. Posters and signage is also provided to participating resorts asking fellow skiers/snowboarders to slow down and “Give PACE Extra Space”.
Brightly coloured children’s bibs are also available.
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